Food Vlogger's Video at Sonam Wangchuk's Hunger Strike Leaves Internet Divided

Social media split over influencer's content filmed near Sonam Wangchuk's protest site

A food vlogger has found herself at the centre of an online controversy after posting a video recorded near Sonam Wangchuk's ongoing hunger strike, with the clip sparking sharply divided reactions across social media platforms.

The video, which focused on local food while the protest unfolded nearby, quickly went viral, drawing criticism from some users who accused the creator of being insensitive to the seriousness of Wangchuk's demonstration. Others, however, defended the vlogger, arguing that she was simply creating content in a public place and should not be unfairly targeted.

The incident has once again highlighted the fine line content creators often walk when filming around major public events.

Why the video sparked criticism

Many social media users questioned whether it was appropriate to produce food-related content in the vicinity of a hunger strike led by Wangchuk, who has been demanding greater constitutional protections and environmental safeguards for Ladakh.

Critics argued that the tone of the video appeared disconnected from the significance of the ongoing protest, with some calling it an example of influencer culture overlooking sensitive issues in pursuit of online engagement.

Several users urged content creators to exercise greater awareness when producing videos around politically or socially significant events.

Others defend the creator

Not everyone agreed with the criticism.

A section of internet users argued that the vlogger neither mocked the protest nor interfered with it. They maintained that public spaces often host multiple activities simultaneously and that filming nearby should not automatically be viewed as disrespectful.

Supporters also pointed out that assigning motives without context was unfair and that creators should not face online harassment for content that does not explicitly ridicule or disrupt a public demonstration.

Debate extends beyond one video

The controversy has evolved into a broader discussion about the responsibilities of influencers and digital creators.

As social media increasingly shapes public discourse, questions have emerged over whether creators should adapt their content to the context of the locations they visit, particularly when those places are associated with protests, tragedies or humanitarian causes.

Media analysts note that while creators enjoy editorial freedom, audiences also expect a degree of sensitivity and situational awareness when addressing emotionally charged environments.

Sonam Wangchuk's protest remains in focus

The online debate comes as Sonam Wangchuk's hunger strike continues to draw national attention.

The education reformer and climate activist has been campaigning on issues related to Ladakh, urging stronger constitutional safeguards, environmental protection and greater attention to the region's ecological concerns.

His protest has received support from civil society groups, environmental activists and political leaders, keeping the spotlight firmly on his demands even as social media discussions branch into wider debates about public behaviour and digital ethics.

Internet remains divided

As the video continues to circulate online, opinions remain deeply split.

For some, the episode underscores the need for empathy and responsible content creation in sensitive settings. For others, it reflects how social media users can quickly amplify criticism without considering the full context.

Regardless of where public opinion ultimately settles, the incident has reignited conversations about the intersection of influencer culture, public activism and the expectations placed on digital creators in today's hyper-connected world.